What is IX?
Immersive Experiences (IX) are engaging experiences in which digital and physical worlds come together. You are not a spectator, but a participant: you influence what you experience. Technology makes IX possible, but its true value lies in what it brings to people: greater understanding, new perspectives, and meaningful connections.
The impact of IX
In an immersive experience, the boundary between seeing and experiencing dissolves. You are immersed in an environment that you do not only understand, but also feel and interpret. It is about experience and meaning, not technology itself.
IX makes it possible to make complex societal challenges experientiable. People do not only understand what is happening, but also experience what it means. This fosters empathy and offers new perspectives.
Application areas
IX is applied in virtually every sector. From culture to healthcare, from education to industry.
Culture & Heritage
Museums, theatres, festivals, and heritage institutions
Education & Training
Simulations, skill training, and educational experiences
Healthcare & Wellbeing
Therapy, rehabilitation, and mental health
Urban Development
Participation, visualisation, and public space
Media & Entertainment
Games, film, live events, and broadcasting
Industry & Technology
Digital twins, maintenance, and engineering
IX with attention to public values
Immersive technology offers unprecedented possibilities, but also raises new questions. How do we protect privacy in environments that record everything? How do we ensure everyone can participate? CIIIC ensures these questions are addressed from the start.
Seven public values are central: